Creative Ideas have Value - The Story of Nespresso

Did you know that the great succes of Nespresso, was an idea conceived by one of the employees at Nestlé?

The idea was almost brought to the ground by management, because it was believed, that the capsules would have a negative impact on Nescafé sales. BUT – the man with the idea, Eric Favre, did not give up, and worked on the idea in all secrecy.

A great decision!